Need words? I'm your woman.

SEO copywriting, conversion copywriting, and storytelling for small business.

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Alicia Kacar Freelance Writer - Home

Meet your Melbourne freelance writer.

Hi, I’m Alicia Kacar. I’m a Melbourne-based freelance copywriter and communications queen. I’m also the brains behind Type A Copywriting.

I write compelling content that helps small businesses (and big brands) increase leads, conversions and engagement their with customers – and I can help your business do the same. 

I specialise in SEO copywriting, conversion copywriting, and storytelling for small business. I’ve got the technical smarts to get your message seen in the big, wide digital world – and the creative flair to help your story stick.

When you choose me as your freelance writer, you get more than a wordsmith. You get the benefit of over 15 years of experience in marketing, PR and communications managementThat means more bang for your buck – and better results for your biz.

As your freelance writer, I provide: 

  • The right words to get your customers raving (and whipping out their credit cards)
  • Super-fast turnarounds, even when the deadline’s tight
  • A smooth, stress-free copywriting experience
  • Advice on SEO, communications strategy, content marketing and more.

If your words are missing the mark, or you’re struggling to keep up with content demands, you’ve come to the right place.  

Contact me for a quote on your next copywriting project.

Alicia is one of those people you look forward to working with. Creative, professional, collaborative and a great people person. Some of our best digital content at the Adelaide Thunderbirds was developed with the input and guidance of Alicia. Truly one of a kind!

Adam Coles

Corporate Partnerships Manager, Adelaide Thunderbirds/Netball SA

Alicia is a gun on delivering to tight deadlines and she has a real flair with words. Alicia has helped me with press releases, new stories, website copy and eDMs. She always understands my brief, listens to my needs and provides direction where needed. The language she uses is very friendly and I always feel like my work is a priority.

Alana Codey

Marketing Coordinator, National Pacific Properties

Which writing projects can I help you with?

Website Copywriting

SEO friendly web copy that gets your website seen & your customers clicking.

Press Release Writing

Share your big news with on-point press releases & catchy media content.

Blog Copywriting

Killer content to boost credibility, encourage social shares & get more Google love.


I write books, eBooks, speeches and courses, all published in your name. It’s our little secret.

Sales & Conversion Copy

Stand out with catchy email copy, landing pages, digital ads, brochures & more.

Awards Copywriting

Put your best pitch forward. Award submissions, grant applications & proposals.

White Paper Writing

Lead the pack with white papers and case studies that showcase your specialist knowledge.

Editing & Proofreading

No more sloppy copy or cringe-worthy typos. Get word perfect copy with structure and flow.

Your business deserves an A+ copywriting experience.

Whether you’re lost for words, or just tired of trying to squeeze copywriting into your crazy schedule, I can help.

Don’t waste time guessing what words are going to work for your business, or worrying about scary stuff like SEO.

Hire me as your freelance writer and take your business to the top of the class.

My writing will help you attract an army of ideal customers who can’t wait to give you their money – and save your hours in the process.

One of the things I enjoy most about working with Alicia is that I don’t need to spend much time briefing. Alicia just understands my business, and applies that understanding to all my work. As for the quality of work, it’s outstanding.

Josh Cairns

CEO, Vortilla

Alicia is a master wordsmith. I loved that she worked with very little instruction and produced spot on copy to attract my ideal clients with the very first draft. I found the overall experience AMAZING and will be seeking Alicia’s support for further projects.

Jane Benston

Women's Leadership Coach and Trainer,

Here are just a few of the folks I’ve written for. Impressive bunch, aren’t they?

Need a freelance writer fast?