What’s on my bookshelf? My best books of 2017

What’s on my bookshelf? My best books of 2017

As a writer and word nerd, it probably comes as no surprise that I’m also a book worm. I devour books like a kid at a candy buffet, reading everything from fiction to biographies, business to self-help.   People often wonder what I’m reading, or ask...
How to write shorter, sharper copy

How to write shorter, sharper copy

Big words, little words, long words, short words. Swear words, slang words, silly words – all words. As a writer, my biggest challenge has always been cutting a long story short. I want to use ALL the words.   In school, I laughed in the face of word...
Does your business need a personal brand?

Does your business need a personal brand?

If you run a small business, chances are you’ve spent some time and effort building a business brand – but what about your personal brand? Branding applies as much to people as it does to businesses. For many small business owners, a strong personal brand...
A Survival Guide for Introverts – and Their Bosses

A Survival Guide for Introverts – and Their Bosses

In my last post, I talked about my struggle to survive as an introvert in the corporate world. Lucky for me, I’ve created a career and lifestyle that allows me to be quiet and weird and wonderful all day – but it was a long time in the making. If...
5 Benefits of Blogging for Business

5 Benefits of Blogging for Business

As I sit here in my cloak of irony, about to spruik the benefits of blogging for business, I can’t help but feel a little guilty.   Consistent blogging is one the single most effective ways to attract new customers – and engage with the ones...